AdAiming Banner Targeting Optimization
What we offer
- Increase click rates and revenues of an online marketing agency by advanced targeting of banner ads
- Provide advanced targeting service to all member web sites of the online agency. At least one member web site should have an access to anonymized user profiles
- Improve infrastructure of online ad delivery: maintenance cost, performance, usability and acceptance, campaign management interface
Case Study
The benefits of our technology have been proven through an implementation on a Web 2.0 Internet community:
- social network with 200,000 users
- 4,000 parallel sessions
- Validated the advanced analytics approach
- The optimizer is integrated with OpenX ad server
- Works with banners from different campaigns
- Up to 2x increase in click through rate (CTR) has been demonstrated
Contact us
- Danil Gorinevski, PhD is Principal
of cybiont GmbH.
ceo @ cybiont.com
- Dimitry Gorinevsky, PhD, leads the development of advanced analytics for AdAiming. He is located in Silicon Valley, California, and is a Consulting Professor in Information Systems Laboratory at Stanford University. He heads a consultancy Mitek Analytics LLC, who's major clients include NASA, US Air Force, and Fortune 50 companies. He is a Fellow of IEEE.